Here the Belgian brand Extremis showed up with a very unexpected product. It was not a new design. It was a kit. Or more exactly a box in which one found the right to re-create a single version of ones favorite Extremis product. Each official license in the box contains the necessary drawings and specifications to have the design made. Though the concept was not presented as an eco-friendly idea, it most certainly is: it saves transporting designs, encourages the use of locally sourced materials and provides work to valued local craftsmen.

Dirk Wynants, the creative head of Extremis and innovative mind behind this very controversial idea, explains that the value of an Extremis product encompasses not only a production process but also the intellectual property. As a reflection of the importance of this ‘intangible’ part of the final product, the pack costs 20 percent of the price for an actual product.

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